About

The world got better at building.

Thanks to modern tools and AI, it’s never been easier to build a product, start a business, or launch an idea. That explosion of creation is a great thing, but with it also comes an avalanche of noise.

And here’s the truth:

…because building something has gotten easier, standing out has gotten harder.

Today’s visibility engines — social media and traditional PR — aren’t built for most of us. Social media is fleeting. You post, you hope, and then… it’s gone. Vanished down the feed in minutes. So you post some more, and some more, hoping, waiting.

Meanwhile, PR is expensive, murky, and controlled by gatekeepers. You’re supposed to do what exactly?

• Cold pitch reporters? good luck with that

• Hire a $$K/month agency? ouch

• Ghostwrite your own coverage? and post it where?

If you’re a founder, a creator, or a business trying to get the word out, it’s hard to know where to even begin. There’s no clear workflow. No obvious first step. Just vague advice to “build your brand” — whatever that means.

Real Big Deal is the missing piece.

It’s the publishing engine for people who are doing real work but don’t have a media team behind them (or whose media team needs help).

We turn your ideas, stories, and insights into credible, search-optimized articles — powered by AI, and published under real media brands.

No pitching. No expensive retainers. No full-time headcount. No BS.

Just a simple workflow, with clear steps, and then published content that lasts.

Promotion Needs a Workflow.

Most business functions today run on clear, repeatable systems.

Sales has CRMs. Product has sprints. Support has ticketing systems. But promotion? For many small teams, it’s still a mystery.

What do you actually do each week to build awareness? What’s the process? Where do you start?

Real Big Deal gives promotion the workflow it’s been missing.

A reliable, repeatable way to stay visible — by turning your ideas, milestones, and expertise into credible content that lives online, gets found in search, and compounds over time.

No guesswork. No blank page. No bottlenecks.

Just a system designed to help you show up — again and again — in the places that matter.

Promotion shouldn’t cost a fortune.

But traditional options make it feel that way. Let’s compare:

PR Firms: $30,000–$100,000 per year

Retainers, press releases, maybe some traction if you’re lucky.

Freelance Ghostwriters: $300–$1,000+ per article

Slow turnaround. Variable quality. You have to find ‘em first.

Social Media Managers: $12,000–$60,000 per year, or more

Constant posting, chasing algorithms — and everything disappears in 24 hours.

vs

Real Big Deal: $39 per article (or less)

Written for you. Posted publicly. Instantly shareable — by you or influencers.

Building has gotten easier. Standing out has gotten harder.

In a world where anyone can build something — and everyone’s chasing their 15 minutes of fame — Real Big Deal helps you turn your best moments into momentum. Because deep down, we all want our work to be seen, appreciated, recognized, and purchased.

That recognition? It’s a big deal — a real big deal.