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Deeper dives on how Real Big Deal works
Publishers

A Supplemental Business Model for Publishers

RBD adds brand-funded content as a third revenue stream — simple, scalable, and reader-friendly — to strengthen paywalls and ads.
Trevor Goss
August 27, 2025
6
min read
Process

From Weeks to Minutes: How RBD Reinvents the Publishing Process

Traditional PR takes weeks of pitching, waiting, and revising before a story goes live. RBD collapses that cycle into a single day — sometimes minutes.
Trevor Goss
August 26, 2025
6
min read
Product Updates

Social Share: Publish Once, Amplify Everywhere

Other tools automate posting, but Real Big Deal generates context-aware social content from your articles and your company profile. Use it to instantly amplify stories or create broader updates — always in your voice, always with the right context.
Trevor Goss
August 25, 2025
4
min read
Product Updates

RBD.bio: Your Living Digital Profile in the Age of AI

AI tools increasingly define how people and companies are discovered. RBD.bio gives both individuals and brands a living digital profile — combining earned media, credibility, and control — so you’re always visible and trusted when it matters most.
Trevor Goss
August 22, 2025
3
min read
Product Updates

Entities: The Context That Powers Everything

Entities are the living database of your brand inside RBD. By storing your people, products, and story in one place, they give AI the context it needs to create authentic, connected articles, social posts, and long-term narratives — turning raw content into lasting visibility.
Trevor Goss
August 21, 2025
4
min read
Product Updates

Article Types: The Starting Point for Every Great Story

Article Types give you the structure to turn ideas into publishable stories. Think of them as your outline — guided formats that capture your perspective, resources, and insights. Combined with Journalist Voice, they transform raw input into authentic, professional content at AI speed.
Trevor Goss
August 20, 2025
5
min read
Product Updates

Journalist Voice: Authentic Writing in the Age of AI

AI makes content fast, but it often strips away the individuality that gives journalism its power. Journalist Voice brings the speed of AI while preserving each writer’s unique style, so publishers can scale without losing authenticity.
Trevor Goss
August 19, 2025
6
min read
PR

PR Is the New SEO in the Age of AI

AI tools trust media mentions more than keywords. Here’s why PR may now matter more than SEO for visibility.
Trevor Goss
August 13, 2025
3
min read