If you’ve ever tried to get your company covered in the press, you know the pain:
- Hire a PR agent.
- Hope they can get a journalist’s attention.
- Wait for back-and-forth on whether your story is even worth covering.
- Wait again while the article is researched, drafted, edited, and scheduled for publication.
Even in the best cases, that process takes one to two weeks — and that’s if the stars align. More often, it drags on for months.
The Traditional PR Workflow
Here’s what a “normal” journey looks like:
- Brand to PR Agent – You brief an outside PR professional, who interprets your story and frames a pitch.
- PR Agent to Journalist – The pitch is sent out to reporters (who get hundreds of these a week). Most go ignored.
- Journalist Decision – If one bites, they decide whether your story fits their audience.
- Research and Writing – They interview, fact-check, and draft.
- Editorial Review – The draft is reviewed and revised by editors.
- Publication – The article finally goes live, on the publication’s schedule.
Each step adds cost, uncertainty, and—above all—time. By the time the story is published, your news may no longer be news.
How Real Big Deal Collapses the Timeline
Real Big Deal flips that model on its head. Instead of layers of pitches and intermediaries, we’ve created a direct, structured process:
- Choose an Article Type – Guided prompts make it easy to share the right inputs.
- Journalist Voice AI – The article is instantly written in the authentic voice of the publication’s journalist.
- Client Approval – One-click review and sign-off.
- Publisher Review – The article is already aligned to house style, so edits are minimal (if any).
- Go Live – Articles can be published within hours — sometimes instantly.
What used to take weeks now happens in a single day. And in cases where no edits are required? The article can go live in minutes.
Why This Matters
- Speed: Your story stays timely. No more missing the window.
- Cost: No expensive retainers. You pay only when you publish.
- Control: Your story isn’t filtered through layers of interpretation. It’s your message, in your voice, delivered fast.
- Scale: Because the process is structured and repeatable, you can publish consistently, not just when you can afford PR.
Now, Promotion has a Process
For decades, PR has been opaque, expensive, and slow. With RBD, promotion now has a process. One that’s transparent, fast, and built for the way content actually works today.
