When people use ChatGPT or other AI tools for the first time, they’re often blown away by how much the system seems to “know.” It can create detailed answers, generate thoughtful content, and even pull together threads of information across long conversations.
What makes that possible? Context. The more context an AI system has — about you, your work, your goals — the better the results. Without it, the responses feel generic. With it, they feel almost magical.
That same principle is at the heart of Real Big Deal. And the way we deliver it is through Entities.
Entities are the structured building blocks of your company inside RBD. Think of them as the living database of everything that defines your business: your brand, your team, your products, your milestones, your messaging. Every article, every social post, every media mention ties back to an Entity.
Instead of starting from scratch each time, the system has your context — so every output is grounded in what makes you unique.
Traditional PR workflows are painfully disconnected. Each press release, pitch, or article starts fresh, often with a new person re-learning the same background. That’s why so much coverage feels inconsistent or watered down.
With Entities, RBD creates continuity. Every new article pulls from the history of your brand. Every social post draws from the same source of truth. Over time, your Entity becomes an SEO-rich hub of everything said about you — making your presence stronger not just with publishers, but with search engines and AI discovery tools too.
When you ask ChatGPT a detailed question, it uses the conversation history to respond in a way that feels tailored. That’s context at work. RBD applies the same idea to publishing.
Instead of isolated pieces, you get a narrative that builds over time.
At Real Big Deal, we talk about “vibe publishing” — the new way to make your story heard with speed, simplicity, and scale. Entities are the foundation of that. Without context, AI is just a content generator. With Entities, it becomes a brand amplifier.
Every output is stronger because it’s not just words — it’s words with the weight of your story behind them.
