Other tools automate posting, but Real Big Deal generates context-aware social content from your articles and your company profile. Use it to instantly amplify stories or create broader updates — always in your voice, always with the right context.

AI tools increasingly define how people and companies are discovered. RBD.bio gives both individuals and brands a living digital profile — combining earned media, credibility, and control — so you’re always visible and trusted when it matters most.

Entities are the living database of your brand inside RBD. By storing your people, products, and story in one place, they give AI the context it needs to create authentic, connected articles, social posts, and long-term narratives — turning raw content into lasting visibility.

Article Types give you the structure to turn ideas into publishable stories. Think of them as your outline — guided formats that capture your perspective, resources, and insights. Combined with Journalist Voice, they transform raw input into authentic, professional content at AI speed.

AI makes content fast, but it often strips away the individuality that gives journalism its power. Journalist Voice brings the speed of AI while preserving each writer’s unique style, so publishers can scale without losing authenticity.