Mention “AI” in a newsroom or PR strategy meeting and you’ll usually get one of two reactions:
And frankly, the skeptics aren’t wrong. A lot of AI-generated content does sound the same. It lacks pacing. It has characteristics sentence structure and word choices. It may overuse the em dash. It feels, well, mass-produced — the opposite of what good writing should be.
For journalists, that’s terrifying and we can all understand why. Their voice is their product. Their reputation is tied to a recognizable style, a way of seeing the world that keeps readers coming back. Mess with that (or ask them to) at your peril.
For PR professionals, credibility is currency. If they send indistinguishable AI slop to a Journalist's inbox, the fear is a damaged relationship or being tuned out altogether — both unacceptable outcomes in a profession built upon access, which in turn is a product of credibility.
Every journalist has a signature — the cadence, rhythm, diction, sentence structure, punctuation, and quirks that make their work theirs. Readers can spot it instantly. It’s the same for PR pros shaping brand stories: tone and nuance separate “spam” from “substance.”
This is why so many in the industry push back against AI. They’re not afraid of the technology itself, and many report using it in part of their workflows. What they're afraid of is going full native and having AI actually write an article from A to Z. They don't want to read AI slop and neither do their readers.
That’s exactly where Journalist Voice changes the equation. Instead of producing slop or replacing the journalist, it amplifies the unique characteristics of their specific style.
Each writer uploads past articles they've written. Real Big Deal's AI analyzes their style — sentence length, word choice, pacing, rhetorical habits — and generates content in their unique voice.
The result isn’t a cookie-cutter AI draft that sounds like AI cranked it out. Rather, it’s a pre-written piece that sounds like it came from that specific journalist — only delivered at AI speed.
Here’s why this is a game changer.
This is how PR and journalism can embrace AI without betraying their roots. You get the efficiency of AI plus the authenticity of a Journalist's human voice. Right now, journalists and PR pros alike tend to think AI can't do what they do, and tend to hate on it as a result. But if we just look at this a little differently, we find these two ideas—authenticity and systems thinking—can easily co-exist, and they should.
For journalists: Your style stays intact. Your credibility grows, not erodes.
For publishers: You scale faster while keeping reader trust intact.
This goal here isn't to replace journalists, it is to amplify what makes them unique and valuable while finally escaping the bottlenecks of old editorial workflows.
The industry doesn’t have to fear AI. With Journalist Voice, it finally has a way to use it — without losing itself in the process.
