Publishing an article is only half the job. Yes, there are audiences for each publication, but if you really want to grow your business, you need to get your story in front of your audience wherever they are. That means promoting it across LinkedIn, X, Facebook, Instagram, and every other channel where your audience lives. For most teams, that means another round of copywriting, approvals, and formatting — a repetitive cycle that drains time and dilutes momentum.
At Real Big Deal, we think creating content for social media shouldn’t feel like a second full-time job. That’s why we built Social Share. It lets you create social media posts directly from your posted article after publishing, or you can create more generalized messages about your company beyond just a specific article.
Here’s the problem with most social automation tools: they can help you schedule, and they can help you repost, but they can’t help you figure out what to say in the first place. Why? Because they don’t have context.
Real Big Deal does, and the context isn’t bolted on or an afterthought — it’s baked in from the start into each entity. Since your articles are created, polished, and published within RBD, the platform already understands the story you’re telling, your market, your products and services, the strengths of your company, etc. That means every social post is rooted in the substance of the article and your company itself, not a generic template.
Instead of asking you to fill in the blanks, RBD fills them in for you — intelligently, consistently, and in your voice.
As soon as your article goes live on RBD, you unlock a set of ready-to-use posts tailored for major platforms. Each post pulls from the article’s core narrative and reshapes it into the right format, so you’re not stuck rewriting the same message three different ways.
✔ Repurpose every article into multiple posts
✔ Customize tone and style for each platform
✔ Keep your brand voice consistent while AI handles the heavy lifting
✔ Expand reach by meeting audiences where they already are
A lot of PR pros and social media managers worry AI means “off-brand.” Generic or risky. Boring or risque. With RBD, the opposite is true. You set the tone — professional, conversational, funny, or edgy— and our AI translates your content into that voice across every channel. That means you don’t just get speed; you get consistency within your brand's guidelines.
No more scrambling to maintain your voice across a dozen accounts. No more rewriting headlines for the algorithm. Just authentic posts, ready to go.
The old workflow was linear: write, approve, publish, promote. With RBD, it’s circular. Every article fuels your social strategy automatically — and the same engine is available when you need general company posts, too.
Because visibility doesn’t stop at the press release. With Social Share, your article isn’t the finish line — it’s just a step in the promotion process. And your brand isn’t limited to campaigns — it’s always ready to speak.
