Article Types: The Starting Point for Every Great Story

Trevor Goss
August 20, 2025
5 min read

When you sit down to write, the hardest part isn’t typing words — it’s figuring out where to begin. That’s why journalists rely on outlines, frameworks, and interviews to structure their stories before they ever start drafting.

At Real Big Deal, we built Article Types to give you that same starting point. Think of them as your outline: seven proven formats that instantly give shape to your ideas and eliminate the blank page problem.

Why Article Types Matter

Every journalist knows the trick to a good story is asking the right questions. If a reporter were sitting across from you, they wouldn’t say, “Write me 800 words.” They’d ask:

  • What’s happening in your company right now?
  • What problems are you solving?
  • What trends are you seeing in your industry?
  • What resources could your audience use today?

From those answers, they’d craft a narrative. Article Types do exactly that — only faster, easier, and powered by AI.

Seven Formats, Endless Stories

With RBD, you don’t need constant press releases to stay visible. Each Article Type comes pre-structured to help you spotlight something meaningful:

  • Company News: Announcements, launches, milestones.
  • Industry Insight: Your perspective on what’s happening around you.
  • Problem → Perspective: Frame challenges and show your solutions.
  • Toolkit/Resource Roundup: Curate value for your community.
  • Quote-Driven Panel: Aggregate expert opinions (or your team’s).
  • Mini Case Study: Share results and outcomes.
  • Origin Story: Tell people who you are and why you exist.

Each type works like a scaffold, guiding your input and helping you shape it into a professional story without needing a PR agency or advanced writing skills.

Amplified by Journalist Voice

On its own, structure is powerful. But when paired with Journalist Voice, it’s transformative. The AI doesn’t just fill in content — it writes in your publication’s tone, mirroring the pacing, vocabulary, and rhythm your readers already trust. The result is a story that feels like it came straight from your newsroom, but delivered at AI speed.

From Blank Page to Published Story

Article Types aren’t just a convenience. They’re the bridge between your raw knowledge and a finished, publishable article. They ensure every brand, founder, or publisher can show up consistently with something worth saying — no matter how much “news” they think they have on hand.

In short: Article Types are where every Real Big Deal story begins.

Trevor Goss
August 26, 2025
5 min read