Public relations has always been about relationships, persistence, and hustle. But let’s be honest: the media outreach workflow has hardly evolved in decades — and much of it is busywork.
Ask any PR professional what their days look like and you’ll hear about endless email chains, manual pitching, waiting on journalists to reply, tracking edits in spreadsheets, and managing client approvals in a dozen different tools. The work is fragmented, the results inconsistent, and the cycle unnecessarily slow. What should be straightforward often drags out, leaving everyone frustrated.
The reality? PR pros are often spending more time moving pieces around than actually delivering results.
Clients expect outcomes — visibility, placement, amplification. They don’t care how many hours you spent nudging reporters or formatting pitches. They just want the job done, and you should too. The manual nature of the traditional workflow creates a bottleneck: the more clients you take on, the more your hours evaporate into admin work. Scaling isn’t about your strategy or creativity — it’s about how much grunt work you can tolerate.
This is where Real Big Deal comes in. Instead of chasing journalists and juggling endless approvals manually, PR pros manage the process inside one streamlined system. Article creation takes less than 30 minutes, guided by structured article types that capture the right inputs from the start. Journalist Voice ensures every draft sounds like a real byline, not generic AI. Clients see polished drafts almost instantly, with approvals handled in just a few clicks. And the biggest shift of all? There’s no need to “pitch” anymore. You can send finished, publication-ready articles straight to outlets, written in a particular journalist's exact voice, cutting the cycle down to hours, not days or weeks.
The manual, repetitive parts of PR disappear. What’s left is the high-value work: strategy, positioning, client relationships, and results.
This doesn’t diminish the role of the PR pro at all — it elevates it. Instead of being stuck in the trenches, chasing down replies and formatting endless pitches, RBD moves you into the role of strategist, coordinator, and leader. You’re not the private doing the grunt work anymore; you’re the general directing the campaign.
That shift means more time to focus on your editorial calendar, the mix of media you’re deploying, and the broader story arcs you’re building for your clients. The high-prestige work — positioning, strategy, orchestration — becomes your focus. The repetitive, time-consuming steps? Those are handled by software.
With RBD, PR pros don’t pitch anymore. They publish.
