PR is broken for startups and small businesses.

You’re building something great — but no one knows.
Traditional PR is slow, expensive, and out of reach.
Social media is noisy and temporary.
Writing your own content takes time you don’t have.

There’s a better way…

Promotion isn't optional.
It's essential.

Without promotion, you’re invisible.

Anyone can build something today — a product, a business, an app. But to grow, people need to know you exist.

Promotion isn’t optional, it’s essential. It’s the difference between staying hidden and standing out, and THAT can be the difference between growing your business or closing it down.

Articles are the atomic unit of promotion. People read them online, they fuel SEO, get indexed by AI assistants, and give you durable, linkable content that keeps working long after you hit publish.

And, articles give you that cool factor and validation that comes with 3rd party publishing. They’re telling a story about you instead of you telling one about yourself.

It’s a signal to the market that your business is…  worth covering!
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Getting an article “published” was a complicated process.

We turned it into a simple workflow, powered by AI

1. Pick Your Article Type

Choose from templates like industry insights, problem-perspective, trend pieces, or customer stories. No blank page, no writer’s block — you start with a clear structure that’s proven to land.

2. Select Your Publisher & Author

Browse RBD’s network of vetted outlets and journalists. Each one comes with their tone, audience, and publishing criteria already built in, so you know your article will be the right fit.

3. AI Writes It for You

You provide the big idea, data points, or perspective. RBD’s AI drafts a full, publication-ready article in the exact style your chosen outlet requires. It even includes stock images, suggested headlines, and optional custom quotes from your team.

4. Edit & Personalize

Want to fine-tune? Easily add your own photos, tweak wording, or drop in quotes from your CEO or other key personnel. The options are always there for that extra polish and professionalism.

5. Approve & Publish in Clicks

Client-side approvals happen instantly on RBD. Once approved, your article is sent directly to the publisher. Edits (if any) come back through the platform — no email chains, no chasing. Articles often go live the same day.

6. Amplify with Creators

Once published, see which influencers want to amplify your story. With one click you can accept their offers (free or paid), and RBD automatically shares your article + all supporting materials so they can create and post right away.

Without promotion, you’re invisible.

Anyone can build something today — a product, a business, an app. But to grow, people need to know you exist. Promotion isn’t optional, it’s essential. It’s the difference between staying hidden and standing out, and THAT can be the difference between growing your business or closing it down.

Articles are the atomic unit of promotion. People read them online, they fuel SEO, get indexed by AI assistants, and give you durable, linkable content that keeps working long after you hit publish.

And, articles give you that cool factor and validation that comes with 3rd party publishing. They’re telling a story about you instead of you telling one about yourself.

It’s a signal to the market that your business is…  worth covering!

5x

Visibility Improvements

Being visible today means showing up in all the places people discover products and ideas:
Google, AI search, and social media.
3rd party publishing, SEO & AI optimization, and publicly available content leads to dramatic improvements in visibility compared to other forms of publishing

Indexed by Google

Every article is published on a real media site with proper SEO markup, making it indexable by Google and findable through traditional search — not hidden behind a paywall or stuck on a social feed.

Optimized for AI Search

AI assistants (like ChatGPT, Grok, and Gemini) pull from public, credible sources. Articles published through Real Big Deal give your brand that credibility — increasing the chances your company is included in AI-generated answers.

Amplified on Social Media

Each article comes with auto-generated, platform-ready posts for LinkedIn, X, and more. Instead of struggling to create content from scratch, you instantly get high-quality posts that extend your reach across social.

Permanent Linkable Content

Unlike fleeting social posts, every article has a permanent home on a media outlet. It can be linked, shared, and referenced again and again — compounding your visibility over time.
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Cool Factor

Articles are real coverage, not self-promotion.
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Get Noticed

Stories are sharable, quotable, and amplify across channels.
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Workflow Advantage

One article becomes the foundation for social posts, creator amplification, and a lasting bio.
Features

Which describes you?

Real Big Deal works a little differently depending on who you are.

Brand

Companies and organizations that want to publish

Publisher

News media outlets and journalists publishing articles

Creator

Social media influencers that want to amplify content

PR Pro

PR professionals that work with Brands to manage their press
Blog

Recent Posts

Deeper dives on how Real Big Deal works
Publishers

A Supplemental Business Model for Publishers

RBD adds brand-funded content as a third revenue stream — simple, scalable, and reader-friendly — to strengthen paywalls and ads.
Trevor Goss
August 27, 2025
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Process

From Weeks to Minutes: How RBD Reinvents the Publishing Process

Traditional PR takes weeks of pitching, waiting, and revising before a story goes live. RBD collapses that cycle into a single day — sometimes minutes.
Trevor Goss
August 26, 2025
6
min read
Product Updates

Journalist Voice: Authentic Writing in the Age of AI

AI makes content fast, but it often strips away the individuality that gives journalism its power. Journalist Voice brings the speed of AI while preserving each writer’s unique style, so publishers can scale without losing authenticity.
Trevor Goss
August 19, 2025
6
min read